At Innovate360, we bring strategic clarity and evidence-based insights to inform high-stakes investment decisions. In partnership with Sharakat Fund, Ranan Al-Muthaffar led a comprehensive market assessment in 2018 to explore the feasibility and competitiveness of launching the first locally produced natural potato chips factory in Palestine.
Ranan Al-Muthaffar led the entire assignment—from designing research tools to producing a final actionable report—ensuring the first draft was accepted as final, a testament to the study’s depth, rigor, and practical value.
Distinctive Approach & Methodology
- Multi-Tiered Survey Instruments – Designed tailored tools for diverse stakeholder groups, including importers, wholesalers, retailers, and government entities.
- Integrated Field & Institutional Research – Combined insights from 15 top retailers, key importers, national ministries, and trade bodies to map consumer behavior, product availability, market gaps, and supply chain dynamics.
- Dual Market Focus – Assessed natural potato chips and frozen potato products, offering broader strategic insights.
- In-Depth Consumer Insights – Evaluated brand preferences, purchasing behaviors, flavor trends, price sensitivity, and consumer perceptions toward local vs. imported products.
- Action-Oriented Results – Delivered strategic recommendations grounded in market data, consumer demand trends, and competitor analysis—directly informing Sharakat’s investment decisions.
This assignment exemplifies how high-quality, demand-driven market research can shape fundamental investment strategies. Sharakat acted on the study, which laid the foundation for targeted private sector growth in a traditionally import-dominated market.
At Innovate360, we go beyond research—we equip clients with the clarity and confidence to act boldly and drive change.
