With over 26 years of experience in media, business strategy, and corporate transformation, Mutaz Bseiso is a visionary leader who has successfully driven growth and innovation across diverse industries. His expertise spans media production, branding, corporate structuring, strategic marketing, and business operations, making him a pivotal force in transforming businesses and media enterprises.

Mutaz has held high-level executive roles, including CEO, COO, General Manager, and Senior Vice President, where he played a key role in establishing, managing, and restructuring business entities. His leadership has influenced retail, healthcare, media, and technology sectors, leveraging branding, operational efficiency, and revenue diversification strategies to drive business success.

As an internationally trained media and business strategist, Mutaz has participated in prestigious programs, including:

• CNN International Professional Program
• Columbia University’s Media Practitioners Training Program
• Harvard Law School’s Program on Negotiation
• United Nations Media Training Programme

Media & Broadcasting Leadership – Established multiple media platforms, including Radio Basamaand Gulf News Broadcasting’s Radio 1 and Radio 2 in the UAE. He also played a critical role in launching AT One and AT News, overseeing studio setup, content strategy, and technical execution.

Corporate Business Transformation – Spearheaded the expansion of Pharmacy One in Jordan, growing its footprint from 66 to 103 branches across the country, while introducing innovative service models, digital transformation, and customer engagement strategies.

Retail & E-Commerce Strategy – Managed retail business units, including Bazarcom Online Store and Q Center Shopping Mall, optimizing sales, market positioning, and supply chain efficiency.

Strategic Partnerships and Business Development – Negotiated franchise agreements, brand acquisitions, and market entry strategies for leading regional and international businesses.

High-Impact Negotiations and Stakeholder Engagement – Led negotiations with multinational suppliers, investors, and government entities to facilitate sustainable business growth.

At Innovate360, Mutaz applies his media, branding, strategic business development, and corporate restructuring expertise to empower organizations with innovative branding, marketing, and operational solutions. His ability to integrate media influence, business strategy, and digital transformation positions him as a key driver of corporate growth and market leadership.

• Media & Broadcasting Strategy
• Corporate Branding & Marketing
• Business Transformation & Revenue Optimization
• Retail & E-Commerce Growth Strategies
• Digital Innovation & Commercial Strategy
• High-Impact Negotiation & Strategic Partnerships